Blog from a Senior Lecturer in Design Management. Currently a doctoral student in the Environmental Protection interdisciplinary doctoral programme of the University of Ljubljana. Conference Manager for the Alps Adria Academy conferences on Dementia & Sustainable Active Mobility. Author of the book, coach & speaker on business model innovation, design thinking & design leadership. Avid book reader posting book reviews.
Source: Paulmann, Robert: double loop. Basiswissen Corporate Identity. Marko Savić I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me…
Source: Gillespie, Brian: Strategic Design Management and the role of Consulting. Research Report. Marko Savić I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You…
Letters of agreement/offers/contracts/invoices in design business should always be separated in two parts. First part of the offer (or other document arranging the design procedure) should be the cost of…
Design proposals are usually to be developed on the already made design strategy. It is important to note that design proposals do not deliver a full working solutions. But many…
Design = intentions + drawing “Design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors, and architecture all take part.” (ICSID) Design and branding:…
Strathclyde statement was developed by academics from the Strathclyde, Erasmus and Harvard Business Schools and leading consultants and tries to define the corporate identity: “Every organisation has an identity. It…
Aaker, David A. and Joachimsthaler, Erich. 2000. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Balmer, John M. T.. 1998. Corporate…
the Title: Design and Branding in the Corporations: the role of Design Management the Key Words: Design Branding Design Management Brand Architecture Corporate Identity the Structure: I. Introduction II. Corporate…
