The structure of the thesis

the Title:
Design and Branding in the Corporations: the role of Design Management

the Key Words:
Design    Branding    Design Management    Brand Architecture Corporate Identity

the Structure:
I. Introduction
II. Corporate Identity
III. Brand Architecture
IV. Design and Branding
V. Design Management
VI. Conclusions

Marko Savić
I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.