Design definitions

Design = intentions + drawing

“Design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors, and architecture all take part.” (ICSID)

Design and branding: design is a link in the chain of a brand, or a means of expressing brand values to its different publics.

Design and corporate strategy: design is a tool for making a strategy visible.

Source: Borja de Mozota, Brigitte: Design Management.

Marko Savić
I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.