Skills necessary for the design manager and the design leader

Design manager should be able to manage: + design people, + design budgets, + design timetables, + design work, + design organizations. It is obvious that it is a wide range of complex skills, especially if we consider that design managers are often supposed to be the design leaders too.

A design leadership requires on the other hand six basic skills: + envisioning the future, + manifesting strategic intent, + directing design investment, + managing corporate reputation, + nurturing the environment for innovation, + training for design leadership (Turner in MacDonald (ed), 2004, p. 14).

Source: MacDonald, Stuart (ed). 2004. Design Issues in Europe Today. The Bureau of European Design Associations – BEDA, 58 p.

Marko Savić
I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.