Yes, I was participating at the World’s Best Presentation Contest by Slide Share. I was going for a victory but that didn’t hapened. :) Not even a victory in the…
Denmark is probably the first country that established a design strategy for the whole country. They even realized what went wrong with their first try-out. So, does it make any sense to have a design strategy for the whole country?
Design Ladder is a model where companies are classified into four categories, depending on their use of design.
Design itself will has to become a strategic partner of business because vice versa is not going to happen.
A design strategy follows a little different path than the technology adoption curve that follows a normal distribution. We differentiate between six different design strategies: : + Endorse; + Curate; + Integrate; + Economize; + Play; and + Refresh. Following these design strategies organisations build a sustainable competitive advantage by design.
This post was part of my presentation competing at the WBPC10. If you are a listener rather than a reader here is the audio post: Corporate Design Strategies and Branding…
A brand architecture is a system of putting the players in the right positions. Similarly as goes for the football team.
Corporate identity is as a whole presented in a circle consisting of: + corporate design, + corporate communications, and + corporate behaviour.