Design Ladder

Design ladder is a concept or better to say a method that Danish Design Center (DDC) developed to measure the level of design activity adopted by some company.

Picture presenting the four stages of Design Ladder deveoped by Danish Design Center
It has four stages:
+ no use of design;
+ design as styling;
+ design as process, and
+ design as strategy.

Out of that DDC developed two special programs. One is the Designer ISO – a certification program for design companies and the other is in-service training in design management aiming primary toward executives who are not designer by profession. In Denmark they know that Design-Aware Executive are important.

Ulla Havgaard Ramlau and Christina Melander. 2004. In Denmark, Design Tops the Agenda. Design Management Reviev. 15/4.

Marko Savić
I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.