It has four stages:
+ no use of design;
+ design as styling;
+ design as process, and
+ design as strategy.
Out of that DDC developed two special programs. One is the Designer ISO – a certification program for design companies and the other is in-service training in design management aiming primary toward executives who are not designer by profession. In Denmark they know that Design-Aware Executive are important.
Ulla Havgaard Ramlau and Christina Melander. 2004. In Denmark, Design Tops the Agenda. Design Management Reviev. 15/4.
Marko Savić I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.