What is the corporate identity audit? Why is it important?
This post was part of my presentation competing at the WBPC10. If you are a listener rather than a reader here is the audio post: Corporate Design Strategies and Branding…
Month: Oct 2010
Can we compare a football team positions with the development of a brand architecture?
A brand architecture is a system of putting the players in the right positions. Similarly as goes for the football team.
Similarities and differences between a corporate identity, a corporate image, and a corporate reputation?
Corporate identity is as a whole presented in a circle consisting of: + corporate design, + corporate communications, and + corporate behaviour.
Short case of design standards in Slovenia and Germany
In Slovenia there is a special situation where design as business is put together with arranging and decorating and the English translation of it is: “special design activities”.
Why is the knowledge of design management important?
The knowledge on design management is a matter of professional survival for everybody in design industry. Be that your are a designer, creative or art director, a design consultancy or brand/marketing manager at the corporation.
Presentation of this blog’s thesis is competing at the World’s best presentation contest
From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog’s masters thesis is competing at the…
Master of Science in Business Administration
So, this blog is heading into new directions. I have been awarded a certificate (until the issue of the original degree is handed over) that says my new title (because…
