“Workshop Design your new business models opened a new important aspect for me. Companies need to move away from business strategies/plans/visions/actions (or nothing!), into the reflection of the business model. The model that is presented is about the change of thinking and people working in design business can quickly adopt it and apply it. Since it is simple, understandable, and made for life it is something new and at the same time normal. At least for most businesses I know.”