The purpose of the interactive seminar: 3 ways insurgent companies create value was to present some research findings that business model innovation brings value not only to companies but also to the society.
Seminar showed the connection of design thinking with new business models by using a creative game Marshmallow challenge. Seminar speaker and coach was Marko Savić, while moderation was done by Simona Rakuša.
At the seminar the book on business model innovation was presented (in Slovene: Oblikovanje poslovnih modelov: Kje se skriva ključ do debelih vrednosti v prodornih organizacijah?). The whole event was part of the Design for Europe project.