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Savić, Marko; Žabkar, Vesna

Corporate design strategy and branding : the role of design management in developing the corporate identity Masters Thesis

University of Ljubljana, School of Economics and Business; International Center for Promotion of Enterprises, 2010.

Abstract | BibTeX | Tags: arhitektura blagovnih znamk, blagovne znamke, brand architecture, branding, corporate culture, corporate identity, corporate image, design, design enterprises, design management, dizajn management, identiteta podjetja, kultura podjetja, podjetje, podoba podjetja, strategija, strategy