Design definitions

Design = intentions + drawing “Design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors, and architecture all take part.” (ICSID) Design and branding:…

Literature

Aaker, David A. and Joachimsthaler, Erich. 2000. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Balmer, John M. T.. 1998. Corporate…