Design Ladder is a model where companies are classified into four categories, depending on their use of design.
Design itself will has to become a strategic partner of business because vice versa is not going to happen.
Corporate identity is as a whole presented in a circle consisting of: + corporate design, + corporate communications, and + corporate behaviour.
From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog’s masters thesis is competing at the…
The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201.
Design thinking is knowing without reasoning and as such is the most disruptive and unsystematic form of thinking.
By definition, design thinking is the productive combination of analytical thinking and intuitive thinking.
But design thinking will be effective in your company only if strategic planning is successfully connected with execution of products, services, and communications.
For design as such we know that there are some advantages of outsourcing design, such as: + breadth of experience, + objective opinion, + bringing challenging perspective for problem solving,…
Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper…