Why are the design innovations highly successful? Nintendo example

Design and innovation go hand in hand with the financial performance of organizations. Confirmed in the report from the UK’s Design Council that design oriented firms in all kinds of industries have outperformed their more-traditional peers. A short example of this is presented with Nintendo’s focus on design and creativity of Wii rather than classical research and development.

Why is design thinking important for every business?

Design thinking is knowing without reasoning and as such is the most disruptive and unsystematic form of thinking.

By definition, design thinking is the productive combination of analytical thinking and intuitive thinking.

But design thinking will be effective in your company only if strategic planning is successfully connected with execution of products, services, and communications.