Design and innovation go hand in hand with the financial performance of organizations. Confirmed in the report from the UK’s Design Council that design oriented firms in all kinds of industries have outperformed their more-traditional peers. A short example of this is presented with Nintendo’s focus on design and creativity of Wii rather than classical research and development.
The Designful Company: How to Build a Culture of Nonstop Innovation is a book by Marty Neumeier. My rating of the book is 4 out of 5 stars.
Part manifesto, part handbook, it’s a lively overview of a growing trend in management design thinking as a business competence.