The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201.
The thesis of this blog – Corporate Design Strategy and Branding: The Role of Design Management in Developing the Corporate Identity – will be defended on Tuesday, September 14th, 2010 at the Economic Faculty in Ljubljana, eleven o’clock CET.
The Project H Design is based on 6 guiding principles, or we could call it also a design strategy. #1 We design through action. #2 We design systems not stuff. #3 We design with, not for. #4 We start locally and scale globally. #5 We document, share, and measure. #6 We build. Such a progressive design strategy makes us believe that design can and will change the world.
+ We are able to support the thesis that there is clear connection between the corporate identity and brand architecture. In our opinion the brand architecture is a precondition for…
There was a prediction of future design professionals, back in 2004, who will be: + intelligent “makers”, + active learners and communicators, + active citizens, and + sustainable entrepreneurs. These…
Presentation on design strategies and economy.
In Slovene. To be presented to the Marketing Society Slovenia.