• All
  • Blog
  • Book reviews
  • Business models
  • Cross-media publishing
  • Design innovations
  • Design management / Design leadership
  • Design strategy
  • Design thinking
  • Events, conferences, workshops
  • Teaching
  • Workshop testimonials

Thinking, Fast and Slow is the book of the Nobel Prize winner Daniel Kahneman. My rating of the book is 4 out of 5 stars. Short review presents the psychodrama with the two characters, Sistem 1 and Sistem 2. Book shows us, that it’s easier to recognize other people’s mistake than our own, among many other very useful cases and examples. For business, for study and our relationships. Did you know that the formula for marital stability is simply the frequency of lovemaking minus frequency of quarrels? Book contributes heavily to the decision making theory. Although not written primarily for decision makers, this book helps us think better about our decisions. ...

12 May, 2016 /

What is it that people in the third world really need? How to solve the transportation problem in the third world? Tata has set the right questions and solve the problem of transport with the successful development of the first true low-priced car in the world....

03 September, 2012 /

They say that at this event we are going to design, develop and present a brand new service in just 48 hours.My master plan or my big idea is: automatic production of designed business, academic and financial reports. So I'm quite curious what will be the ideas from other members of the GSJ11 in Rotterdam? And what will be the feedback on my idea/problem/plan?I'll report how is it going. Probably on Twitter [@marksavic]. Or even will try to make some kind of a presentation.So, please if interested, join me. I'm heading for Rotterdam from Berlin on Friday, March 11. The event is taking place at:Rotterdam University of Applied SciencesSchool of Communication, Media and Information TechnologyPieter de Hoochweg 1293024 BG RotterdamNetherlandsThe event lasts two full days, till Sunday afternoon, March 13.There are still places available, I...

07 March, 2011 /

The process of portfolio management has developed from Boston Consulting Group matrix of “Stars, Cows, Children and Dogs” and is a continuous activity (Davidson, 2002, p. 29). Branding authors have developed their own system of Strategic Brand, Linchpin brand, Silver Bullet, and Cash Cow Brands (Aaker and Joachimsthaler, 2000, p. 136).There is the possibility that a brand is simultaneously a linchpin and a silver-bullet brand, or it could evolve from a strategic brand into a cash cow brand. The strategic brand is supposed to be the one that represents a meaningful future level of sales and profits. Linchpin is supposed to be a leverage point of a major business area or of a future vision of the firm. A silver bullet is a brand or subbrand that positively influences the image of another brand (IBM...

14 November, 2009 /