Well, Halvorson said that if you or your organisation has a website, then you are a publisher but I guess my claim could also hold in this web 2.0 times (or are we already 3.0?). One other thing to keep in mind is that this is not a book about web writing. It’s about content strategy – for the web....

Really interesting to find out that this book has only 60 small pages. I don’t know what I actually expected but this was a nice surprise. In the book, there is some really good advice. To remember from this book, in my opinion, is: successful careers are not planned. … But naturally one has to be prepared for it. Even more, if you succeed you should start developing a parallel career....