What are the Laws of Corporate Design in developing Corporate Identity? How to approach to Corporate Design?

There are some proposals from different authors. It seems that the proposals depend on the point of view of the authors. If authors write from the perspective of corporate consultants, then they develop a rough process that uses the business language and it should appeal to the boards of the corporations.Such a business proposal of a process approach in developing a corporate identity or other design fields to gain a competitive advantage usually include different steps:articulating the firm's competitive strategy;design requirements and resources;ensuring communication among design and other functions;the design brief;measuring performance (Olson et al., 2000). It is somehow obvious that designers themselves need some different and more specific information.The specific and different information could be presented in complex models or could be put in simple laws of corporate design that are the constitution of the...