The first thing that design should be able to do is to clearly articulate the value it is offering. And if the intention for design is to become strategic, then it is important to be able to articulate the strategic value of design.How to achieve the strategic level of design? Important is to know how to quantify the contribution of design. And at the same time, it is important to know, how the design will become the essential strategic resource to achieve the overall mission of the organisation. When a design is taken seriously in the business process it is important to remember that establishing and maintaining mutually valuable relationships and being ready for design counseling to everyone in the organization is of critical importance. And last but not least to work with business people...

19 March, 2010 /

In design we are able to name almost 40 career profiles. Human resource expert and author, Roz Goldfarb, explains that not necessarily all of these profiles are from design schools, but they definitely have an important role to play in the design process....

06 March, 2010 /

Design ladder is a concept or better to say a method that Danish Design Center (DDC) developed to measure the level of design activity adopted by a company.It has four stages:+ no use of design;+ design as styling;+ design as a process, and+ design as strategy.Out of that DDC developed two special programs. One is the Designer ISO - a certification program for design companies and the other is in-service training in design management aiming primarily toward executives who are not designers by profession. In Denmark, they know that Design-Aware Executive is important.Source:Ulla Havgaard Ramlau and Christina Melander. 2004. In Denmark, Design Tops the Agenda. Design Management Review. 15/4....

05 March, 2010 /

Various studies have shown that designer usually only parts of their professional work really do as designers. That fact alone gives a lot of possibilities to develop a career for designers and design managers alike....

19 February, 2010 /

“Champions may push from above, policies may sit off to one side, programs tend to be temporary and functions isolated, whether leading or lagging. In contrast, design as infusion works alongside, and especially within other functions. Managers whose responsibilities touch design do not merely accept it, but become part of it. Design thus becomes a way of life in the organization.” —Dumas and Minztberg, 1989Design Champion is according to one of the design consultancy approaches one of the most suitable ways for an organization to promote design. The champion could be the chief executive officer or other executives too or even an outside consultant. This person acts as a patron and even if he/she leaves the organizations there is the possibility to leave something important behind. The problems could occur when there are promoted beliefs...

12 February, 2010 /