"Design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors, and architecture all take part." (ICSID)...

Strathclyde statement was developed by academics from the Strathclyde, Erasmus, and Harvard Business Schools and leading consultants and tries to define the corporate identity....

Literature of the master thesis by Marko Savić, Corporate Design Strategy and Branding: the Role of Design Management in Developing the Corporate Identity. ...

Structure of the thesis by Marko Savić, Corporate Design Strategy and Branding: the Role of Design Management in Developing the Corporate Identity. ...